Effective Date: September 20, 2025

At The Prime Keys ("Company," "we," "our," or "us"), safeguarding your personal information is one of our core commitments. This Privacy Policy describes how we gather, use, store, and protect your data when you visit our site, subscribe for updates, or access our housing and financial resources. By using this website, you agree to the practices explained below.

1. Information We Collect

We may collect both personal and non-personal information, including:

• First and last name
• Email address
• Phone number (used for calls or SMS alerts only with your consent)
• Mailing address (if provided for communication)
• Details related to housing or financing preferences submitted through our forms
• Technical data such as IP address, browser type, and device details
• Any additional information you choose to share via inquiries, signups, or support requests

We gather this information when you subscribe to updates, request resources, or engage with The Prime Keys online.

2. How We Use Your Information

Your information is used to deliver and improve our services, including:

• Providing updates and insights on mortgage rates and refinancing options
• Sharing educational content and helpful housing tips
• Responding to your questions and support requests
• Improving the usability, layout, and performance of our site
• Ensuring compliance with laws and regulations
• Protecting against fraud, abuse, or unauthorized access

We do not sell or rent your personal information to third parties. Data is used strictly for the purposes described here.

3. Email and SMS Communications

If you subscribe to communications from The Prime Keys, you agree to:

• Message Frequency: No more than 5 messages per month
• Message and Data Rates: Standard carrier charges may apply
• Help: Reply HELP or email support@theprimekeys.com
• Opt-Out: You may unsubscribe at any time by using the email link or replying STOP to SMS messages
• Confidentiality: We do not share or sell your phone number, email, or consent information for third-party marketing

Consent applies only to communications sent by The Prime Keys.

4. Information Sharing

We do not disclose your personal information to outside companies. Any third-party service providers we use (such as website hosting or analytics) may only access limited, non-identifiable data and are required to keep it confidential.

5. No Sale of Personal Information

The Prime Keys does not sell, lease, or trade personal data. Your information is used exclusively to deliver the updates and services you have requested.

6. Cookies and Tracking

We use cookies and similar technologies to personalize and improve your browsing experience. These tools help us:

• Analyze visitor traffic and usage patterns
• Store preferences for faster access in the future
• Provide relevant, non-personalized content

You can disable cookies in your browser settings, but some site features may not work properly.

7. Data Retention and Security

We retain information only as long as necessary for the purposes described in this policy, unless longer retention is required by law. Reasonable technical, physical, and administrative safeguards are in place to prevent unauthorized access or misuse.

8. Children’s Privacy

The Prime Keys does not knowingly collect personal information from children under 13. If such information is identified, it will be promptly removed.

9. Your Rights

You may exercise the following rights at any time:

• Access or update your personal information
• Request deletion of your data
• Opt out of promotional communications
• Withdraw your consent for data processing

To exercise these rights, email us at support@theprimekeys.com.

10. Updates to This Policy

We may update this Privacy Policy from time to time. Any revisions will be posted here with a new effective date. Continuing to use the website after changes indicates your acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy, contact us:

The Prime Keys
4134 Webster Street, Lyndhurst, NJ 07071
Email: support@theprimekeys.com